Wealth is Good
Cash Flow Is Better

Record 19 individuals and organizations honored for their dedication and commitment to promoting financial literacy education worldwide

South Portland, ME and Orlando, Fla. – April 18, 2012 – The Institute for Financial Literacy (www.FinancialLit.org), a nonprofit 501(c)(3) tax exempt organization whose mission is to promote effective financial education and counseling, is pleased to announce the winners of the 2012 Excellence in Financial Literacy Education (EIFLE) Awards, which were presented today during a ceremony at the Annual Conference on Financial Education in Orlando, Florida. First introduced six years ago, the EIFLE Awards were created to acknowledge innovation, dedication and the commitment of individuals and organizations that support financial literacy education worldwide.

The Institute received a record number of nominations this year and awarded an unprecedented 19 EIFLE Awards to recipients in the following categories:

• Organization of the Year in the For-Profit Category – Fastweb, LLC

• Organization of the Year in the Nonprofit Category – Consolidated Credit Counseling Services, Inc.

• Educator of the Year – Mike McHugh, United Way of Northeast Florida, Real Sense Prosperity Campaign

• Education Program of the Year in the General Children’s Category – Cha-Ching: Money Smart Kids

• Education Program of the Year in the Children’s Financial Responsibility and Decision Making Category – Money Habitudes: How to be Rich in Life and Love

• Education Program of the Year in the Children’s Risk Management and Insurance Category – Fostering Hope: Preparing Today’s Youth for Tomorrow’s Future

• Education Program of the Year in the Children’s Saving and Investing Category – Financial Fitness for Life, Grades 9-12

• Education Program of the Year in the Adult’s General Category – Real Money Talk for Women

• Education Program of the Year in the Adult’s Investing and Retirement Planning  Category – AARP Social Security Benefits Calculator

• Education Program of the Year in the Adult’s Money Management Category – Cashflownavigator

• Education Program of the Year in the Adult’s Credit Category – Applicant Background Investigation Drill (ABID)

• Book of the Year in the Children’s General Category – Street Smarts: Beyond the Diploma by Jim Randel

• Book of the Year in the Children’s Income and Careers Category – Earn It, Learn It: Teach Your Child the Value of Money, Work, and Time Well Spent by Alisa T. Weinstein

• Book of the Year in the Children’s Financial Responsibility and Decision Making Category – Enchanted Collar, Series 1-5 by Robin Y. Yang

• Book of the Year in the Adult’s General Category – 12 Ways to Put More Money in Your Pocket Every Month Without a Part-Time Job by Jennifer S. Matthews

• Book of the Year in the Adult’s Risk Management Category – The Questions and Answers on Life Insurance Workbook by Tony Steuer, CLU, LA

• Book of the Year in the Adult’s Investing and Retirement Planning Category – Managing Retirement Wealth: An Expert Guide to Personal Portfolio Management in Good Times and Bad by Julie Jason

• Instructional Game of the Year, Electronic – MoneyIsland

• Instructional Game of the Year, Tabletop – Don’t Be Jack

“This year’s EIFLE Award winners have distinguished themselves from their peers with the depth and breadth of their accomplishments in promoting effective financial literacy education in the communities they serve,” said Leslie E. Linfield, Executive Director and Founder of the Institute for Financial Literacy. “They are a shinning example for those whose quest it is to make financial literacy education available to all segments of society.”

Follow the Institute for Financial Literacy on Twitter: www.twitter.com/FinancialLit and Facebook: www.facebook.com/FinancialLit.

About the Excellence in Financial Literacy Education (EIFLE) Awards

Established in 2007, the mission of the EIFLE Awards is to promote the effective delivery of consumer financial products, services and education by acknowledging the accomplishments of those that advance financial literacy education. The EIFLE Awards dinner is held each year during the Annual Conference on Financial Education.

About the Institute for Financial Literacy

The Institute for Financial Literacy is a nonprofit 501(c)(3) tax exempt organization whose mission is to promote effective financial education and counseling. As a national authority on adult financial education, the Institute advances professionalism and effectiveness in the field of financial literacy by setting the National Standards for Adult Financial Literacy Education™, hosting the Annual Conference on Financial Education™, presenting the Excellence In Financial Literacy Education (EIFLE)™ Awards, maintaining the Library of Personal Finance™, and administering the Center for Financial Certifications^®, Council on Financial Education Accreditation™, Center for Consumer Financial Research™ and Center for Consumer Financial Education™. For more information about the Institute, visit www.FinancialLit.org or call 207-221-3663.

Keith Whelan is Cashflownavigator's founder and author of the "Wealth is Good, Cash Flow is Better" e-booklet. He is a graduate of Columbia University Business School, teaches at Rutgers University, and has over 30 years experience in the banking and financial services industry. Keith, his wife Cindy, and their two sons live in New Jersey.